Before we go on, I must say, DO NOT DRINK. It is amazing that we actually have to tell people not to drink laundry detergent. We live in a sick world these days. Now if you remember we went through and epidemic where kids were eating Tide Pods! I myself don't have an issue with this box that Tide has released. I myself also have enough self control when I am around, Tide to know I shouldn't eat it. All the fuss about the new box is over the fact it appears to look similar to boxed wine.